Australian Superfine Merino

Brand Identity / Packaging / Digital / Point of Sale

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Australian Country Spinners, owners of Australia's biggest yarn brand Cleckheaton, decided to develop a retail brand for their superfine merino yarn. Superfine is the highest quality wool grade available, and was previously being exported to be used in woollen garments and not available locally as a knitting yarn.

We created the Australian Superfine Merino brand, and designed a letterpressed swingtag to capture the artisan quality of this product. With a beautiful, natural, tactile feel and a ribbon that is designed to be used as a neck label on your final garment, the aesthetic is a radical departure from the usual paper wrap label, elevating the brand to a whole new level of quality.

We then extended the brand to an e-commerce website for global online sales and produced a range of instore collateral for domestic retailers.

If pre-launch interest is anything to go by, Australian Superfine Merino is going to be a huge success!