Harvey Beef Sauces
Brand Identity / Packaging
As part of a strategy to broaden the brand’s reach and grow into new categories, Harvey Beef asked us to design a range of beef sauces leveraging off the powerful equity their brand has in Western Australia.
This minimalist packaging is bold, confidant and brand-centric, using their signature dark blue, a dominant brand mark and delivering taste appeal via a window. As a result, this range is easy to identify and has dramatic shelf standout.
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