Gourmet Organic
Brand Positioning / Brand Identity / Packaging / Point of Sale
Gourmet Organic’s mission is to make organic food an everyday staple for Australians.
We repositioned their brand, giving them the tools to help make this a reality. Key to that process was the redesign of their herb and spice packaging with a vibrant and fresh new identity system and a dramatic improvement to the uniqueness and shelf standout of their range.
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