The Pet Project Natural Treats
Brand Identity / Packaging
The Pet Project’s Natural Treat range has a key point of difference - every product is made from only one single ingredient. No flavour enhancers, no preservatives, no nothing!
Our redesign needed to not only improve the communication of the health benefits, but also tell more of a story of our love for our pets.
While retaining the brand’s primary aqua colour, the new look has a consolidated illustrative story across front and back of pack that is far more engaging and tells pet parents ‘we get you’. This is still unmistakably the same product, just more compelling and clearly differentiated.
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