Chippeas
Branding / Packaging
There is a growing consumer desire for new, healthier alternatives in savoury snacking. Chippeas are a unique offer in the snacking aisle - an alternative to potato chips made from green peas. Communicating ‘pea credentials’ and the associated health benefits was critical to the brand’s shelf presence, so we developed a brand mark that makes it an instant get using a playful, eye-catching illustration style.
This is simple, bold and playful branding and packaging, playing to category cues but in a unique and engaging way.
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