Bhuja Chip Mix
Packaging
We loved the challenge of reinventing Bhuja Chip Mix to improve shelf standout and better communicate its unique offer - a unique mix of four different chips.
We refocussed the communication hierarchy to be more brand-centric and to better highlight the fun of this unique mixed chip product. The vibrant colour combinations and typography, inspired by Mumbai street art, are fun and bold - supporting the taste profile and usage occasion.
The result is a prouder, energetic brand that jumps off the shelf in a visually noisy category.
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