Pods

Naming / Brand Identity / Packaging

Mars Australia wanted to introduce an innovative new half biscuit, half chocolate snacking product to Australia. The product did not exist anywhere in the world, and the machinery to make it had to be imported from Germany.

Once the product format was established we instigated naming and packform development processes, researching both thoroughly before creating the final Pods brand.

Our dynamic brand and packaging, along with the uniqueness of this product, made Pods an instant hit with the Australian public.

Being an Australian only brand, Pods is an anomaly in the stable of massive global Mars brands, but a hugely successful one.